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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

During this same time GM created Saturn , a totally new brand, which arrived in 1990 with its own showrooms, advertising and vehicles. For our discussion, Saturn dealers were the delivery and service point for GM’s aborted first electric car, the EV1. first appeared on Clean Fleet Report.

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Plug-In Prius Goes Up to 12 Miles on Electricity Only - AllCarsElectric.com

Tony Karrer Delicious EVdriven

The plug-in version will only be available for fleet service and will not be sold at retail to the general public. The fleet models will be part of a test bed for Toyota and future development of the plug-in Prius may at some point lead to a consumer model. The plug-in Prius is a separate model from the all new 2010 Prius Hybrid.

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Cash for Clunkers Buoys US Auto Sales; Hybrid Sales Up 31.8% for Monthly New Vehicle Share of 3.55%

Green Car Congress

GM dealers delivered 189,443 total vehicles in July, a 19.4% Retail sales were down 9% while fleet sales declined 47%. Non-core brand sales declined when compared with June as Pontiac dipped 7%; Saturn was down 21%, and HUMMER and Saab declined 26%. Monthly sales of hybrids. Click to enlarge. General Motors.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Establishing dealer network. Plans Saturn Vue PHEV-10. Plans "large demonstration fleet" late 2009. Aims to get Saturn Vue on road in 2010; no production goal. Fisker $80,000 Karma series luxury 50-mile range series PHEV, S Sunset convertible version.Partnering with Quantum Technologies. Ford Escape PHEV-40 around 2012.

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