Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
For our discussion, Saturn dealers were the delivery and service point for GM’s aborted first electric car, the EV1. Next up will be the ID.Buzz electric minivan. Brilliant advertising, ordinary vehicles and lack of corporate support and fresh product killed the brand, but it taught GM a lot. America doesn’t get the ID.3,
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