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How the Graphical User Interface Was Invented

Cars That Think

It took some 30 years of effort by engineers and computer scientists in universities, government laboratories, and corporate research groups, piggybacking on each other’s work, trying new ideas, repeating each other’s mistakes. In 1984, the low-cost Macintosh from Apple Computer Inc., Menus list choices of action.

Design 143
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Designing the First Apple Macintosh: The Engineers’ Story

Cars That Think

make a low-cost “appliance”-type computer that would be as easy to use as a toaster. A graduate of Stanford University with a master’s degree in business ad­ministration, Ms. Other television advertisements, as well as magazine and billboard ads, depicted the Macintosh as being easy to learn to use. in Cupertino, Calif.,

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