Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
During this same time GM created Saturn , a totally new brand, which arrived in 1990 with its own showrooms, advertising and vehicles. Brilliant advertising, ordinary vehicles and lack of corporate support and fresh product killed the brand, but it taught GM a lot. Next up will be the ID.Buzz electric minivan. Sub-brand, the ID.4
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