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Toyota Concerned About Market Viability of Plug-ins, Sees Clear Path to Commercialization of Fuel Cell Technology in 2015

Green Car Congress

O’Brien was speaking at the California Air Resources Board’s ZEV Technology Symposium in Sacramento, California. Prius best embodies Toyota’s philosophy on advanced vehicle technology—for vehicles to become true solutions to our climate change and environmental challenges, they must be mass market solutions.

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Toyota questions viability of plug-in technology

Green Cars News

Speaking at the California Air Resources Board’s (ARB) ZEV Technology Symposium in Sacramento, California, he said it is difficult to force technology adoption by customers and the current state of market readiness for plug-ins and electric vehicles presents serious challenges.

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