Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
LiveWire motorcycles are not really Harleys, the thought goes, although they will share engineering, production facilities, a supply chain and global logistics. During this same time GM created Saturn , a totally new brand, which arrived in 1990 with its own showrooms, advertising and vehicles. The LiveWire at launch was a Harley.
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