Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
LiveWire motorcycles are not really Harleys, the thought goes, although they will share engineering, production facilities, a supply chain and global logistics. GM is bringing back the Hummer brand as an EV within the GMC brand. Not easy or cheap, but it has worked so far. The LiveWire at launch was a Harley.
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