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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

LiveWire motorcycles are not really Harleys, the thought goes, although they will share engineering, production facilities, a supply chain and global logistics. GM is bringing back the Hummer brand as an EV within the GMC brand. Not easy or cheap, but it has worked so far. The LiveWire at launch was a Harley.

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New EV electric car calendar

EV Central

Alpha Ace Coupe – imagine a full-sized Aussie Racing Car but with an electric motor instead of a bike engine. Aston Martin Valhalla – AMG V8 engine heavily tweaked by Aston Martin topped off with two electric motors. V12 engine meets electric power for F1 pace. 2021 GMC Hummer EV pickup truck.

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Convincing Consumers To Buy EVs

Cars That Think

However, Lucid Group CEO Peter Rawlinson in a non-too subtle dig at both Ford and GM said , “The correct solution for an affordable pickup truck today is the internal combustion engine.” EVs ain’t cheap Price is another EV purchase risk that is comparable to EV range. Carlos Tavares, CEO of Stellantis.

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