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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

This marketing choice by Ford is either a very bad idea (brand dilution) or a genius plan to move the pony car into the modern era. It also toyed with the idea of presenting Prius as a sub-brand at the point it had four different models, but dropped it. Next up will be the ID.Buzz electric minivan. I’m hoping for the latter.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Small long-term evaluation program, including modeling of vehicle-to-grid building benefits and economics, begun with Southern California Edison, joined by EPRI, other utilities, US DOE. Plans Saturn Vue PHEV-10. Aims to get Saturn Vue on road in 2010; no production goal. Establishing dealer network. Batteries not ready.

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