As Electric Car Makers Ante Up Billions, Software Is Ace in the Hole
Cars That Think
OCTOBER 1, 2021
As a comparison , in 2011, there were only two battery electric and 29 hybrid electric vehicle models offered for sale in the US. It's not relevant for a buying decision," argues BMW Group CEO Oliver Zipse. Furthermore, BMW does not believe customers will purchase an EV based on its underlying EV platform alone.
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