Opinion: Subbrands Are A Marketing Failure
The Truth About Cars
APRIL 28, 2023
I haven't tried this experiment yet, but I bet if I talk to friends and say I am driving a Wagoneer without specifying it's a Jeep, at least some folks wouldn't know what it is, or that it's made by Stellantis and sold right next to Jeeps at the dealer. BMW M, Mercedes-Benz AMG, and Ford's Shelby Mustangs. I could be wrong.
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