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Opinion: Subbrands Are A Marketing Failure

The Truth About Cars

I haven't tried this experiment yet, but I bet if I talk to friends and say I am driving a Wagoneer without specifying it's a Jeep, at least some folks wouldn't know what it is, or that it's made by Stellantis and sold right next to Jeeps at the dealer. BMW M, Mercedes-Benz AMG, and Ford's Shelby Mustangs. I could be wrong.

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Audi Volkswagen-owned company exploring PHEVs Metroproject Quattro Sub-compact PHEV Concept Car shown October 2007; PHEV of A1 Sportback under consideration Bright Automotive For-profit spin off from Rocky Mountain Institute designing lightweight PHEVs, successor to RMIs 1990s "Hypercar" concept. Establishing dealer network.

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