Deloitte Survey finds only 4% of global consumers likely to be satisfied with current EVs despite increasing consideration and willingness to buy; higher ICE fuel economy reduces interest in EVs
Green Car Congress
OCTOBER 8, 2011
Chinese consumers appear the most willing to pay a price premium, but even still, 44% indicate they will not pay anything extra. Consumers in the United Kingdom and Belgium are the most sensitive to paying a price premium with 71% opposing. —Joe Vitale, automotive sector leader for Deloitte Touche Tohmatsu Limited.
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