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Mixed Outlook for Mainstream Consumer Adoption of PHEVs

Green Car Congress

A series of presentations at the SAE 2009 Hybrid Vehicle Technology Symposium held in San Diego (11-12 February) sketched a mixed outlook for mainstream consumer—i.e., not enthusiast or pioneer—adoption of coming plug-in hybrid electric vehicles (PHEVs), given current market conditions and consumer awareness and attitudes.

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Buffett's Chinese electric car company

Tony Karrer Delicious EVdriven

As Keith Bradsher of The New York Times reported in a page-one story earlier this month: Chinese leaders have adopted a plan aimed at turning the country into one of the leading producers of hybrid and all-electric vehicles within three years, and making it the world leader in electric cars and buses after that.

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