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Multi-nation survey reports consumers want electric cars. Now.

Plugs and Cars

There is an existing market for electric vehicles, especially among those who can afford the extra cost of limited-production new technology vehicles. Consumers would be buying now if there were products,” says Gregor Matthies, a Munich-based partner at Bain who specializes in the auto industry. The only problem?

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Enter BMW — with Carbon Fiber

Revenge of the Electric Car

BMW will partner with composites expert SGL Group to construct a new plant in Moses Lake, Washington, that will manufacture lightweight carbon-fiber materials for auto industry applications. The total cost of the plant will exceed $100 million, and some 80 jobs are expected to result. Early tests. Europe, and U.K.