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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

Ford has just announced that its electric F-150 pickup will be called “Lightning,” bringing back a moniker that was applied to high performance F-150 versions in the past, but keeping the electric version within its best-selling brand. Not easy or cheap, but it has worked so far. Create a New Model.

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New EV electric car calendar

EV Central

Audi e-Tron S – triple motor version of the regular e-Tron arrives early in 2022 priced from $165,600 (plus on-roads), delivering more performance and slicker dynamics. Audi e-Tron GT – the BEV guts of the regular e-Tron (also shared with Porsche’s Taycan) in a coupe-inspired four-door body. Audi RS e-Tron GT.

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Convincing Consumers To Buy EVs

Cars That Think

EVs ain’t cheap Price is another EV purchase risk that is comparable to EV range. Ford’s cheapest F-150 Lightning Pro is now $57,869 compared to $41,769 a year ago due to what Ford says are “ongoing supply chain constraints, rising material costs and other market factors.”

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