Atlanta Corporation Low Cost Store 
Cars That Think
APRIL 2, 2024
I bought them from a junk store, and maybe paid $2 for them. BASF, a German chemical manufacturer, has a somewhat similar corporate history and logo design to fellow thick-Helvetica enthusiast 3M. Even though the consumer business had huge growth potential, 3M had little experience with a low-cost, low-profit-margin model.
Cars That Think
NOVEMBER 20, 2022
It took some 30 years of effort by engineers and computer scientists in universities, government laboratories, and corporate research groups, piggybacking on each other’s work, trying new ideas, repeating each other’s mistakes. In 1984, the low-cost Macintosh from Apple Computer Inc., Cupertino, Calif.,
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