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How the IBM PC Won, Then Lost, the Personal Computer Market

Cars That Think

But it took more than a year and scores of meetings for IBM's contract and legal teams to authorize the terms. This article is based on excerpts from IBM: The Rise and Fall and Reinvention of a Global Icon (MIT Press, 2019). An abridged version of this article appears in the August 2021 print issue as “A Tool for Modern Times.".

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