How the IBM PC Won, Then Lost, the Personal Computer Market
Cars That Think
JULY 21, 2021
IBM lowered the PCjr's price, added functions, and tried to persuade dealers to promote it, to no avail. But it took more than a year and scores of meetings for IBM's contract and legal teams to authorize the terms. This article is based on excerpts from IBM: The Rise and Fall and Reinvention of a Global Icon (MIT Press, 2019).
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