Ford drastically cuts workforce at F-150 Lightning EV plant amid ‘much slower’ demand
Baua Electric
MARCH 28, 2024
Although Ford’s Lightning was the best-selling electric pickup last year, topping Rivian’s R1T, the EV truck faces new competition in a challenging market. CEO Jim Farley revealed Ford was developing a low-cost EV platform. The new EV platform will have multiple “top hats,” enabling new electric SUVs, trucks, sedans, and vans.
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