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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

GM has announced plans for public sales in 2010, and almost every carmaker now says it will sell PHEVs or highway-speed battery electric vehicles (BEVs) sometime after 2010. Committed to sales of 10,000 or more vehicles in late 2010, with increasing production in 2011. Aims to get Saturn Vue on road in 2010; no production goal.

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GM Says Chevrolet Volt Won't 'Pay the Rent' | Autopia from Wired.com

Tony Karrer Delicious EVdriven

It is simply the cost of doing business. "On some products, the costs, particularly in advanced technologies, are high," he said in a lengthy interview with Automotive News (free subscription required). Its been improving over time, but the power density and cost issues are still steep for what exists thus far.

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