Mixed Outlook for Mainstream Consumer Adoption of PHEVs
Green Car Congress
FEBRUARY 14, 2009
A series of presentations at the SAE 2009 Hybrid Vehicle Technology Symposium held in San Diego (11-12 February) sketched a mixed outlook for mainstream consumer—i.e., Source: Ken Kurani. Click to enlarge. Research shows that people value loss of dollars a lot higher than value gained, about 1.5 times as much. Steven Plotkin.
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