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GM Releases New Viability Plan, Launches Bond Exchange; Phasing Out Pontiac

Green Car Congress

Significant changes in the viability plan from the February 2009 version include: A focus on four core brands in the US—Chevrolet, Cadillac, Buick and GMC—with fewer nameplates and a more competitive level of marketing support per brand. The number of dealers will drop to 3,605 by end of 2010 from 6,246 in 2008—a 42% reduction.

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GM Files Voluntary Chapter 11; Agreements with US Treasury and Canada; New GM Expected in 60-90 Days

Green Car Congress

. * previously announced The New GM will: Focus on four core brands in the US—Chevrolet, Cadillac, Buick and GMC—with fewer nameplates and a more competitive level of marketing support per brand. Reduce GM’s total number of assembly, powertrain and stamping facilities in the US from 47 in 2008 to 34 by the end of 2010 and 33 by 2012.

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