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It’s in the powertrain!

Electric Auto Association

Lucid is a new entry in the electric vehicle (EV) market, but the company—founded in 2007—has some of the leading engineers on power train efficiency. Ditto for the GM Hummer. The cost of this inefficiency comes into play at highway speeds because air resistance increases at a higher mathematical power than velocity.

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GM Says Chevrolet Volt Won't 'Pay the Rent' | Autopia from Wired.com

Tony Karrer Delicious EVdriven

It is simply the cost of doing business. "On some products, the costs, particularly in advanced technologies, are high," he said in a lengthy interview with Automotive News (free subscription required). "The Volt is a case study. And that means it doesnt necessarily pay the rent. I dont get it.

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