2004, 2011, Downsizing and MPG

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2004

2011

Downsizing

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New Mazda Demio posts 13,500 orders in first month, more than 2x target; 1.3L SKYACTIV engine driving popularity

Green Car Congress

AUGUST 4, 2011

First-month orders for the facelifted Mazda Demio (known overseas as the Mazda2) reached 13,500 units, more than double the 6,000-unit monthly target, since its sales launch in Japan on June 30, 2011. This is the first Mazda model to surpass 10,000 registrations in a single month since March 2004, seven years and four months ago.

Mazda

Mazda 2004 Downsizing MPG

How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

APRIL 21, 2009

Several dozen prototypes on 15-passenger van since 2004; now in second generation development; no production plans. Shifted earlier focus to all-electric Focus in 2011 with Magna. Committed to sales of 10,000 or more vehicles in late 2010, with increasing production in 2011. Plans Cadillac Converj, Opel Ampera, other versions.

Plug-in

Plug-in Plug Hybrid PHEV

EV Driven

New Mazda Demio posts 13,500 orders in first month, more than 2x target; 1.3L SKYACTIV engine driving popularity

How Carmakers Are Responding to the Plug-In Hybrid Opportunity

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