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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

When Lutz first proposed creating an electric car in 2003, the idea "bombed" inside GM, he says. "I regulatory EPA approval." ( Response to consumer inquiries after NPR story, February, 2006 ) "The mass market is not interested in plug-ins," says Cindy Knight, Toyotas environmental- communications administrator. (IRV

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