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Will CARB’s New Rules Damage EV Startups?

Revenge of the Electric Car

In 2003, the board relaxed its landmark support for so-called zero-emission vehicles after being sued by the major car companies and the Bush administration. The board had voted in 1990 to require that at least 10 percent of cars sold in California to be zero-emissions vehicles by 2003. Protheroe asked.

Prius 100
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CalCars and PHEVs Frequently Asked Questions

Tony Karrer Delicious EVdriven

Despite this, a 2003 EPRI study , assuming only $2/gallon gas , zero buying incentives, and a PHEV premium of $3-$5,000 more than standard hybrids, shows that the total lifetime cost of ownership for a PHEV will be lower than that of any other vehicle type -- so the payback will be there. Power and Associates 2004 report ].

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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Establishing dealer network. When Lutz first proposed creating an electric car in 2003, the idea "bombed" inside GM, he says. "I With the Prius, weve launched an enormous marketing campaign to say that it does not need to be plugged in, but people are still asking the dealers, "How long does it go on batteries?"

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