Toyota Concerned About Market Viability of Plug-ins, Sees Clear Path to Commercialization of Fuel Cell Technology in 2015
Green Car Congress
SEPTEMBER 23, 2009
Prius best embodies Toyota’s philosophy on advanced vehicle technology—for vehicles to become true solutions to our climate change and environmental challenges, they must be mass market solutions. Toyota launched the Prius in June 2000, and for the first four years, the buyers were a small segment of innovators and early adopters.
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