Opinion: Subbrands Are A Marketing Failure
The Truth About Cars
APRIL 28, 2023
I was at a recent event where I ran into my local Stellantis PR rep and I cracked a joke about using a "Jeep Wagoneer" for a task. BMW M, Mercedes-Benz AMG, and Ford's Shelby Mustangs. Put aside, for a second, that Land Rover is retiring , at least for now, a recognizable brand name that presumably has a lot of brand equity.
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