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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Establishing dealer network. Mazda Ford Partner was reported to be developing Series PHEV based on Mazda 5 MPV platform. With the Prius, weve launched an enormous marketing campaign to say that it does not need to be plugged in, but people are still asking the dealers, "How long does it go on batteries?"

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