The Rise and Fall of 3M’s Floppy Disk
Cars That Think
APRIL 2, 2024
BASF, a German chemical manufacturer, has a somewhat similar corporate history and logo design to fellow thick-Helvetica enthusiast 3M. Even though the consumer business had huge growth potential, 3M had little experience with a low-cost, low-profit-margin model. based on Pfluemer’s magnetic-tape invention. inch floppy.
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