Deloitte Survey finds only 4% of global consumers likely to be satisfied with current EVs despite increasing consideration and willingness to buy; higher ICE fuel economy reduces interest in EVs
Green Car Congress
OCTOBER 8, 2011
Consumers in the United Kingdom and Belgium are the most sensitive to paying a price premium with 71% opposing. Consumers in the United States exhibit a good understanding of what electric vehicles will likely cost at the dealer with only 34% looking to purchase an electric vehicle for $20,000 or less.
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