Perspective: A View Into the New GM
Green Car Congress
AUGUST 30, 2009
As part of the culling, GM has the option to re-badge vehicles from the non-core brands, such as the Pontiac G8, Opel Insignia and Saturn Vue. As one of the GM employees at the event told me, “ We can make each car great, we don’t have to worry about cannibalizing sales from a sister vehicle. ”.
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