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Expert panel report finds achieving 1M plug-in vehicles in US by 2015 would require concentrated action to overcome barriers

Green Car Congress

Recent public policies in the United States and other countries have improved the prospects for initial commercialization of PEVs. early technology adopters and relatively affluent urban consumers interested in a “green” commuter car). Policy Instruments. Market Drivers.

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BCG Report Expects Battery Costs Will Constrain Widespread Market Adoption of Fully Electric Vehicles, Absent a Technology Breakthrough; Forecasts 26% of Major Market New Cars in 2020 To be Hybrid or Electric

Green Car Congress

As an example of cost direction, BCG forecasts that NCA cell and pack costs will decline 60-65% by 2020. That same year, the market for electric-car batteries in those regions will reach $25 billion. Source: BCG. Click to enlarge. million will be fully electric, 1.5 BCG Report. Cost and TCO.