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Study Suggests Automakers Lose $6,000 On Each EV Sold

The Truth About Cars

Boston Consulting Group, an American-based global management consulting firm that issued the report, said the figure accounts for customer tax credits — painting a rather bleak picture for the future of EVs. Automakers differ in their approaches to EVs, but most have felt the punch of slowing sales growth.

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Hyundai Motor, including Kia top Ford and GM in US EV market with affordable EVs

Baua Electric

Hyundai Motor Group, including Kia, is using affordability to gain market share in the US. With low-cost electric cars, Hyundai Motor , along with Kia, surged past American automakers Ford and GM in the US EV market in the first three months of 2024. Hyundai’s second dedicated EV, the IONIQ 6, saw sales surge 1,542% in Q1 to 3,646.

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If $50,000 EVs still lose $6,000, when will EVs become profitable?

Baua Electric

Legacy automakers are still losing thousands of dollars on many EV sales, according to newly published analysis from the Boston Consulting Group. Ford in February announced a new strategy focusing on smaller, lower-cost EVs at higher volume, to tackle potential Chinese rivals.

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Is Hyundai’s IONIQ 6 the ultimate EV? Fast charging, long-range, and affordable price

Baua Electric

Hyundai IONIQ 6 checks all the boxes as an affordable EV Hyundai introduced the IONIQ 6 electric sedan in South Korea in late 2022, with sales kicking off in the US in March 2023. Source: Boston Consulting Group) BCG research found that 70% of US consumers are considering buying an EV.

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Hilux, Ranger EV ute conversions by Roev from $47,990 as company confirms 2023 production

EV Central

Australian manufacturer Roev plans to do just that from 2023 by converting Toyota Hiluxes and Ford Rangers to electric, with conversions priced from $47,990. That makes the locally-converted utes cheaper than the LDV eT60 that has just gone on sale priced from $92,990 drive-away.

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New electric truck company Chanje emerges from stealth; first model out this year

Green Car Congress

Bryan Hansel, CEO of Chanje, also announced additions to the executive team: Ian Gardner, President - previously The Boston Consulting Group (BCG), Duke Energy, Los Angeles Clean Tech Incubator and others. Jeff Robinson, VP of Manufacturing - previously Tesla, Ford, Mazda, General Motors and others.

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The EV Transition Explained: Reshaping Labor Markets

Cars That Think

Ford, for example, recently cut 3,000 highly-paid salaried and contract workers as a down payment to help fund the transition to EVs. Ford CEO Jim Farley has said , employee cuts are necessary as Ford has “too many places in some places, no doubt about it. Ford is not alone.

Market 99