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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

Establishing dealer network. This is different from anything Ive ever seen in my 40 years in the automobile industry." ( Detroit Free Press ). With the Prius, weve launched an enormous marketing campaign to say that it does not need to be plugged in, but people are still asking the dealers, "How long does it go on batteries?"

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