Cadillac’s ambitious move to an all-electric luxury brand by 2030
Charged EVs
SEPTEMBER 23, 2022
Among cutting-edge automotive buyers—the glitterati of Los Angeles, the tech millionaires of Silicon Valley, the finance titans of Wall Street—only one Cadillac is widely recognized. A couple of hundred ultra-pricey Celestiqs provide a halo effect to the Lyriq crossover they are more likely to end up buying.
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