How the IBM PC Won, Then Lost, the Personal Computer Market
Cars That Think
JULY 21, 2021
The cost of performing a calculation on a PC dropped so much that it was often significantly cheaper to use a little machine than a mainframe. This article is based on excerpts from IBM: The Rise and Fall and Reinvention of a Global Icon (MIT Press, 2019). Cortada was then head of a sales team at IBM's Nashville site.
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