IBM’s Fall From World Dominance
Cars That Think
AUGUST 11, 2021
He was therefore perfectly positioned to be the author of the definitive corporate history of the company he used to work for, in a book entitled IBM: The Rise and Fall and Reinvention of a Global Icon , which was published in 2019 by MIT Press. It has to be for General Motors, Ford, and so on. That's where its core strength is.
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