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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

GMs program relies on lithium-ion battery technology that Gioia called "cost, weight and package prohibitive." When Lutz first proposed creating an electric car in 2003, the idea "bombed" inside GM, he says. "I San Jose Mercury News ). The biggest barrier is the battery." I got beaten down a number of times."

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