article thumbnail

How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

When Lutz first proposed creating an electric car in 2003, the idea "bombed" inside GM, he says. "I He said he plans to discuss the idea with [Caroll] Shelby and [Lee] Iacocca. We hope Ford will, and then move ahead! "I The electrification of the automobile is inevitable." I got beaten down a number of times." But its ready now.

Plug-in 45