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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

GMs program relies on lithium-ion battery technology that Gioia called "cost, weight and package prohibitive." The electrification of the automobile is inevitable." When Lutz first proposed creating an electric car in 2003, the idea "bombed" inside GM, he says. "I The biggest barrier is the battery." This is unusual.

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