Mercedes Introduces 2024 E-Class, Proves SUVs Haven’t Totally Taken Over

Matthew Guy
by Matthew Guy

Looking at most dealer lots, there’s a fair argument to be made that crossovers and SUVs have rudely – and perhaps permanently – shoved sedans into the bin. But the venerable body style is still kicking at some brands, selling in solid numbers and providing an option for smart customers who’d rather not copy their neighbors.


Enter the 2024 Mercedes-Benz E-Class. Its proportions are arguably anti-SUV, using a classic three-box sedan design incorporating a long hood with a greenhouse set well back on the overall silhouette. Merc is proud of this, actually using the words “cab-backward” in reference to its appearance. Given the history between Stuttgart and the company which coined the phrase “cab-forward”, it is fascinating to see it in the bumf.

Arcane automotive chronicles notwithstanding, the new E-Class plays the role of a large-and-in-charge sedan exceedingly well. Up front, a black panel-like surface links the grille and headlamps, hewn in high-gloss black which is visually suggestive of the all-electric Mercedes-EQ models. This is surely intentional. Some trims will have a traditional hood ornament, others will have a loud Merc star in the grille. Flush-fitting door handles pop out at the ready, while the rear is home to two-section LED lights with a new contour and special star design.

Mercedes has been making a big deal of its infotainment, showing up here as a Superscreen which can be paired with a passenger display in case no one wants to talk with anyone else in the car. Few companies do interior ambient lighting like Mercedes, with the E-Class hosting ribbons of the stuff in a wide arc from the windscreen, past the A-pillars, and into the doors. No, it’s not as distracting in use as you may think it is. Rear leg- and knee-room benefit from the slightly longer new wheelbase, and trunk space sits at 19 cubic feet.

Many markets will get to choose from an E 350 or E 450, models whose combustion engines now tag team an integrated starter-generator to create a mild hybrid system. The E 350 gets a 2.0L engine with a rated output of 255 horsepower and 295 lb-ft of torque, whilst the more powerful E 450 has a 3.0L mill good for 375 ponies and roughly a like amount of twist. The hybrid gubbins are said to add 20 hp/148 lb-ft of ‘boost’ but it would be unwise to simply add those numbers to the engine output for a total number. Realistically, that power fills in gaps at lower engine speeds before the gasoline mills are fully up to speed. There will surely be AMG variants in short order. Air suspension is on tap, as is a rear-axle steering system that can crank 4.5 degrees of angle in the aft rollers.

Look for the new E in dealers later this year.


[Images: Mercedes-Benz]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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  • Stuki Moi Stuki Moi on Apr 25, 2023

    As long as the home market retains sensible speed limits on many stretches, there will always be sensibly designed cars from Germany.

  • Analoggrotto Analoggrotto on Apr 25, 2023

    mercedes has officially lost their grasp on style entirely and likely forever


    BMW can at least design something noticeable, however grotesque

    • Dave M. Dave M. on Apr 26, 2023

      Sorry, but to me this E-class looks much more the "luxury cruiser" part than the 5-series.


  • Bd2 Lexus is just a higher trim package Toyota. ^^
  • Tassos ONLY consider CIvics or Corollas, in their segment. NO DAMNED Hyundais, Kias, Nissans or esp Mitsus. Not even a Pretend-BMW Mazda. They may look cute but they SUCK.I always recommend Corollas to friends of mine who are not auto enthusiasts, even tho I never owed one, and owned a Civic Hatch 5 speed 1992 for 25 years. MANY follow my advice and are VERY happy. ALmost all are women.friends who believe they are auto enthusiasts would not listen to me anyway, and would never buy a Toyota. They are damned fools, on both counts.
  • Tassos since Oct 2016 I drive a 2007 E320 Bluetec and since April 2017 also a 2008 E320 Bluetec.Now I am in my summer palace deep in the Eurozone until end October and drive the 2008.Changing the considerable oils (10 quarts synthetic) twice cost me 80 and 70 euros. Same changes in the US on the 2007 cost me $219 at the dealers and $120 at Firestone.Changing the air filter cost 30 Euros, with labor, and there are two such filters (engine and cabin), and changing the fuel filter only 50 euros, while in the US they asked for... $400. You can safely bet I declined and told them what to do with their gold-plated filter. And when I changed it in Europe, I looked at the old one and it was clean as a whistle.A set of Continentals tires, installed etc, 300 EurosI can't remember anything else for the 2008. For the 2007, a brand new set of manual rec'd tires at Discount Tire with free rotations for life used up the $500 allowance the dealer gave me when I bought it (tires only had 5000 miles left on them then)So, as you can see, I spent less than even if I owned a Lexus instead, and probably less than all these poor devils here that brag about their alleged low cost Datsun-Mitsus and Hyundai-Kias.And that's THETRUTHABOUTCARS. My Cars,
  • NJRide These are the Q1 Luxury division salesAudi 44,226Acura 30,373BMW 84,475Genesis 14,777Mercedes 66,000Lexus 78,471Infiniti 13,904Volvo 30,000*Tesla (maybe not luxury but relevant): 125,000?Lincoln 24,894Cadillac 35,451So Cadillac is now stuck as a second-tier player with names like Volvo. Even German 3rd wheel Audi is outselling them. Where to gain sales?Surprisingly a decline of Tesla could boost Cadillac EVs. Tesla sort of is now in the old Buick-Mercury upper middle of the market. If lets say the market stays the same, but another 15-20% leave Tesla I could see some going for a Caddy EV or hybrid, but is the division ready to meet them?In terms of the mainstream luxury brands, Lexus is probably a better benchmark than BMW. Lexus is basically doing a modern interpretation of what Cadillac/upscale Olds/Buick used to completely dominate. But Lexus' only downfall is the lack of emotion, something Cadillac at least used to be good at. The Escalade still has far more styling and brand ID than most of Lexus. So match Lexus' quality but out-do them on comfort and styling. Yes a lot of Lexus buyers may be Toyota or import loyal but there are a lot who are former GM buyers who would "come home" for a better product.In fact, that by and large is the Big 3's problem. In the 80s and 90s they would try to win back "import intenders" and this at least slowed the market share erosion. I feel like around 2000 they gave this up and resorted to a ton of gimmicks before the bankruptcies. So they have dropped from 66% to 37% of the market in a quarter century. Sure they have scaled down their presence and for the last 14 years preserved profit. But in the largest, most prosperous market in the world they are not leading. I mean who would think the Koreans could take almost 10% of the market? But they did because they built and structured products people wanted. (I also think the excess reliance on overseas assembly by the Big 3 hurts them vs more import brands building in US). But the domestics should really be at 60% of their home market and the fact that they are not speaks volumes. Cadillac should not be losing 2-1 to Lexus and BMW.
  • Tassos Not my favorite Eldorados. Too much cowbell (fins), the gauges look poor for such an expensive car, the interior has too many shiny bits but does not scream "flagship luxury", and the white on red leather or whatever is rather loud for this car, while it might work in a Corvette. But do not despair, a couple more years and the exterior designs (at least) will sober up, the cowbells will be more discreet and the long, low and wide 60s designs are not far away. If only the interiors would be fit for the price point, and especially a few acres of real wood that also looked real.
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