Toyota Teases Next Land Cruiser

Matthew Guy
by Matthew Guy

It’s an open secret that the Big T is on the cusp of returning this storied nameplate to North American showrooms, meaning the release of a shadowy teaser image isn’t a huge surprise. Still, it’s neat to see what’s in the hopper for this off-road brute.


Alert readers will recall a new body-on-frame Lexus GX was introduced earlier this year, showing up with handsome squared-off styling and a twin-turbo V6 making 349 horsepower. Of note, an Overtrail trim with standard 33-inch tires probably gives us the closest look as to how aggro trims of the new Land Cruiser are destined to appear.


The teaser image shows a markedly similar profile to that of the GX, complete with a bumped-up beltline near the C-pillar and an overall blocky shape. Also, peep the old-school “quarter window” on its rear side doors. Relatively easy-to-change details like head- and taillights are sure to be unique to the Land Cruiser, though it’s tough to tell whether they’ll be round units like a 60-series or oblong such as found on 80-series and other iterations. I’ll bank the latter, bookending a TOYOTA billboard grille. Bookmark this page to see if I’m right and make fun of me if I’m not.

Speaking of taillights, the ones in this teaser shot are decidedly more vertical than lenses found on the GX, seeming to protrude a bit from the bodywork. The GX has a bit of simple styling flourish in this area, so it wouldn’t be a chore for Team Toyota to design a lamp that could remind us all of the tri-color rectangular units found on Land Cruisers in the past. Amber turn signals would be a tremendous throwback but we aren’t holding our breath.

But we’re glad the nameplate seems poised to make a return here at all. In a sea of car-based crossovers, a capable body-on-frame SUV can be a great palate cleanser - not to mention sorely needed competition for rigs like the Tahoe and Yukon. And, if we’ve learned anything from owners of the 4Runner and late FJ Cruiser, more than a few of these things will actually see off-road action. Let’s go.


[Images: Toyota]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Alan Alan on Jul 06, 2023

    The J40 has a 90" wheelbase, so this new Teeyota Prado is approximately 117".

    • Analoggrotto Analoggrotto on Jul 06, 2023

      Yay you hate toyota, and have the wheelbase dimensions to prove it, what's new.


  • Booker Booker on Jul 11, 2023

    The LX 600 is the US/Lexus version of the 300 series (updates in 2022) Land Cruiser. Toyota has not brought the 300 series Toyota Land Cruiser into the US market. (only the LX 600) The Land Cruiser Prado, sold almost everywhere except the US has always been sold here as the Lexus GX. The new GX 550 is the revamped Prado.


    It won't really matter as almost all Toyota/Lexus products are basically vaporware, they don't don't things anymore. The Sienna has a 3 year wait list in the US, the LX 600 has a 6 year waitlist in Japan so I doubt you will see many GX 550s in the US anytime soon. The few that do arrive will sell for 30K over MSRP...

  • Amy I owned this exact car from 16 until 19 (1990 to 1993) I miss this car immensely and am on the search to own it again, although it looks like my search may be in vane. It was affectionatly dubbed, " The Dragon Wagon," and hauled many a teenager around the city of Charlotte, NC. For me, it was dependable and trustworthy. I was able to do much of the maintenance myself until I was struck by lightning and a month later the battery exploded. My parents did have the entire electrical system redone and he was back to new. I hope to find one in the near future and make it my every day driver. I'm a dreamer.
  • Jeff Overall I prefer the 59 GM cars to the 58s because of less chrome but I have a new appreciation of the 58 Cadillac Eldorados after reading this series. I use to not like the 58 Eldorados but I now don't mind them. Overall I prefer the 55-57s GMs over most of the 58-60s GMs. For the most part I like the 61 GMs. Chryslers I like the 57 and 58s. Fords I liked the 55 thru 57s but the 58s and 59s not as much with the exception of Mercury which I for the most part like all those. As the 60s progressed the tail fins started to go away and the amount of chrome was reduced. More understated.
  • Theflyersfan Nissan could have the best auto lineup of any carmaker (they don't), but until they improve one major issue, the best cars out there won't matter. That is the dealership experience. Year after year in multiple customer service surveys from groups like JD Power and CR, Nissan frequency scrapes the bottom. Personally, I really like the never seen new Z, but after having several truly awful Nissan dealer experiences, my shadow will never darken a Nissan showroom. I'm painting with broad strokes here, but maybe it is so ingrained in their culture to try to take advantage of people who might not be savvy enough in the buying experience that they by default treat everyone like idiots and saps. All of this has to be frustrating to Nissan HQ as they are improving their lineup but their dealers drag them down.
  • SPPPP I am actually a pretty big Alfa fan ... and that is why I hate this car.
  • SCE to AUX They're spending billions on this venture, so I hope so.Investing during a lull in the EV market seems like a smart move - "buy low, sell high" and all that.Key for Honda will be achieving high efficiency in its EVs, something not everybody can do.
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