Mercedes Introduces 2024 E-Class, Proves SUVs Haven’t Totally Taken Over

Matthew Guy
by Matthew Guy

Looking at most dealer lots, there’s a fair argument to be made that crossovers and SUVs have rudely – and perhaps permanently – shoved sedans into the bin. But the venerable body style is still kicking at some brands, selling in solid numbers and providing an option for smart customers who’d rather not copy their neighbors.


Enter the 2024 Mercedes-Benz E-Class. Its proportions are arguably anti-SUV, using a classic three-box sedan design incorporating a long hood with a greenhouse set well back on the overall silhouette. Merc is proud of this, actually using the words “cab-backward” in reference to its appearance. Given the history between Stuttgart and the company which coined the phrase “cab-forward”, it is fascinating to see it in the bumf.

Arcane automotive chronicles notwithstanding, the new E-Class plays the role of a large-and-in-charge sedan exceedingly well. Up front, a black panel-like surface links the grille and headlamps, hewn in high-gloss black which is visually suggestive of the all-electric Mercedes-EQ models. This is surely intentional. Some trims will have a traditional hood ornament, others will have a loud Merc star in the grille. Flush-fitting door handles pop out at the ready, while the rear is home to two-section LED lights with a new contour and special star design.

Mercedes has been making a big deal of its infotainment, showing up here as a Superscreen which can be paired with a passenger display in case no one wants to talk with anyone else in the car. Few companies do interior ambient lighting like Mercedes, with the E-Class hosting ribbons of the stuff in a wide arc from the windscreen, past the A-pillars, and into the doors. No, it’s not as distracting in use as you may think it is. Rear leg- and knee-room benefit from the slightly longer new wheelbase, and trunk space sits at 19 cubic feet.

Many markets will get to choose from an E 350 or E 450, models whose combustion engines now tag team an integrated starter-generator to create a mild hybrid system. The E 350 gets a 2.0L engine with a rated output of 255 horsepower and 295 lb-ft of torque, whilst the more powerful E 450 has a 3.0L mill good for 375 ponies and roughly a like amount of twist. The hybrid gubbins are said to add 20 hp/148 lb-ft of ‘boost’ but it would be unwise to simply add those numbers to the engine output for a total number. Realistically, that power fills in gaps at lower engine speeds before the gasoline mills are fully up to speed. There will surely be AMG variants in short order. Air suspension is on tap, as is a rear-axle steering system that can crank 4.5 degrees of angle in the aft rollers.

Look for the new E in dealers later this year.


[Images: Mercedes-Benz]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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  • Stuki Moi Stuki Moi on Apr 25, 2023

    As long as the home market retains sensible speed limits on many stretches, there will always be sensibly designed cars from Germany.

  • Analoggrotto Analoggrotto on Apr 25, 2023

    mercedes has officially lost their grasp on style entirely and likely forever


    BMW can at least design something noticeable, however grotesque

    • Dave M. Dave M. on Apr 26, 2023

      Sorry, but to me this E-class looks much more the "luxury cruiser" part than the 5-series.


  • VoGhost ICE is dead. Even Nissan gets it. When will TTAC?
  • VoGhost Do all of you work for the buggy whip lobby, or is the obviousness of the near future not obvious to you?
  • Jkross22 Hybrid V8 with a proven ZF 8 speed tuned correctly or with a Getrag 6 speed manual.Sorry, what was the question?
  • SCE to AUX Hydrogen will remain a dud with many strikes against it.As for product portfolio, I'd offer:[list][*]Trucks - gas with hybrid option, with legal diesels for a premium.[/*][*]SUVs - gas with hybrid option, using the low-end truck engines.[/*][*]CUVs/Sedans - a) gas with hybrid option, b) BEV on a dedicated platform.[/*][*]No PHEVs - They are low volume, high cost, high complexity, and people rarely use them properly anyway. Because of this, their 'green-ness' will probably be investigated someday.[/*][/list]Few companies can be all things for all people, so the market shouldn't be regulated as such. It should be OK for niche players to avoid electric, and not everyone can offer a large pickup or sedan.The real challenge is that every company has limited resources (even Toyota), so committing to a risky development and sourcing program takes courage they often don't have. Both BEV and ICE are risky if the politics change against you.
  • 28-Cars-Later "The automaker is aware of around 300 deliveries that might have come as a part of the dealer’s efforts, and audits revealed that there were more than 20 vehicles still on its lot that were reported sold."Not sure but it sounds as if they were selling the cars to themselves to collect either individual or the monthly shop incentive. Dealer do sell cars to themselves to make the monthly nut sometimes but I'm sure there is a limit in the fine print of the franchise agreement which 300 would exceed. The "wholesale" end of it is how I would get rid of them because there are only so many high dollar sales the UCM can make in a month (call them "demos", there are buyers who eat those up). The problem sounds like the morons seemed to keep all the "sales" on the lot and then sold at least 100 all at once in one deal which looks suspicious. Should have been unloading the "sold" inventory weekly in small chunks on the block (at nearly any price). Idiots. Probably could have stayed under the radar if done on a much smaller scale. Greed kills.
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