Toyota Prices 2024 Land Cruiser, Starts $55,950

Matthew Guy
by Matthew Guy

After a small hiatus, the Toyota Land Cruiser returns for 2024, occupying a slightly different spot on the food chain than its forebear.

We’ll get pricing out of the way before diving into any weeds. The so-called ‘1958’ trim wears the headline-grabbing $55,950 price tag, equipped with those retro round LED headlamps and TOYOTA heritage billboard grille. On the spec sheet you’ll find an 8.0-inch infotainment screen, 2.4-kW inverter, locking center and rear differentials, two-speed transfer case, and coil springs out back. There are but a trio of colors if that matters to you.


Next up, and simply called Land Cruiser, is the trim which diverts to rectangular headlamps and is priced at $61,950. Upgrades include 12.3-inch infotainment, power liftgate, and a stabilizer disconnect mechanism for gnarly off-road moves. There are also extra dirt road driving modes thanks to multi-terrain select programming. Finally, the probably-one-year-only First Edition trades for round headlights, sundry badges, and accessories like rock rails and skid plates. Price? A heady $74,950. Those sums do not include destination and other fees.


For now, the Land Cruiser is only available with a hybrid powertrain under the iForce Max banner, belting out 326 horsepower and 465 lb-ft of torque. It is worth noting fraternal platform brother GX 550 has a twin-turbo V6 stuffed up its blocky nose though its output, at 349 horses and 479 torques, isn’t much different from the Cruiser’s 2.4L four-banger hybrid.


All trims get the Toyota Safety Sense 3.0 suite of nannies, including lane departure tools, pre-collision system, and dynamic radar cruise control. There is also the typical function found in rigs like these which operates like low-speed off-road cruise control. Approach and departure angles are 31 and 22 degrees, if you’re wondering.


The reshuffling of Land Cruiser’s place in the lineup certainly leaves room for the big three-row Sequoia at that end of the spectrum but can be argued to overlap the 4Runner ever so slightly in terms of mission and appearance if not price as the top rung TRD Pro trim has an MSRP of $55,170 – right where the Land Cruiser starts off. A new 4Runner is anticipated for 2025.


[Image: Toyota]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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  • 28-Cars-Later 28-Cars-Later on Feb 21, 2024

    So is this what the 4Runner is called now or is this a model above it?

  • Lorenzo Lorenzo on Feb 23, 2024

    Aw, that's just the base price. Toyota dealers aren't in the same class as BMW/Porsche upsellers, and the Toyota base is more complete, but nobody will be driving that model off the lot at that price.

  • Ravenuer My 2023 CRV EX, 6 mo old, 4800 miles: $0.
  • TheEndlessEnigma My '16 FiST: Oil changes, tires, valve cover gasket (at 112k miles), coolant flush, brakes.....and that's itMy '19 Grand Caravan: Oil changes, coolant flush
  • John Clyne I own a 1997 GMC Suburban that I bought second hand. It was never smoked in but had lost the new car smell when I got it four years after it was sold new. I own a 2005 Chevrolet Avalanche & that still has the new car smell. I like the smell. I could never afford a new car until the Avalanche. It might be my last new car? Why do they build cars with fire retardant materials in them. Smoking rates are falling & if someone continues to smoke in this day & age is a fool especially with all the information out there.
  • Theflyersfan Non-performance models, probably the Civic based on the fact the interior feels and looks better in the Honda. Both of them are going to drive like adequate appliances with small engines and CVTs and get decent mileage, so this is based on where my butt will rest and things my hands and fingers will touch.Toyota doesn't have an answer to the Civic Si so the Honda wins by default.CTR vs GR Corolla. One dealer by me is still tacking on $10,000 markups for the CTR and good luck with the GR Corolla and the "allocation" system. There's that one dealer in Missouri that I pasted their ad a while back wanting $125,000 for a mid-level GR. Nope. But cars.com is still showing markups. Both of these cars will have little depreciation for a while, so the markups equal instant loss. It looks like Cincinnati-area dealers are done with CTR markups. So this is a tough choice. I don't like the Corolla interior. It looks and feels inexpensive. I'm glad Honda toned down the exterior but the excessive wing still looks immature for such an expensive car that 20-somethings likely cannot afford. FWD vs AWD. With price being an object, and long-term maintenance a thing, I'd go with the Honda with a side eye at the Golf R as a mature choice. All with stick shifts.
  • ChristianWimmer Great first car for someone’s teenage daughter.
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