Toyota Prices 2024 Land Cruiser, Starts $55,950

Matthew Guy
by Matthew Guy

After a small hiatus, the Toyota Land Cruiser returns for 2024, occupying a slightly different spot on the food chain than its forebear.

We’ll get pricing out of the way before diving into any weeds. The so-called ‘1958’ trim wears the headline-grabbing $55,950 price tag, equipped with those retro round LED headlamps and TOYOTA heritage billboard grille. On the spec sheet you’ll find an 8.0-inch infotainment screen, 2.4-kW inverter, locking center and rear differentials, two-speed transfer case, and coil springs out back. There are but a trio of colors if that matters to you.


Next up, and simply called Land Cruiser, is the trim which diverts to rectangular headlamps and is priced at $61,950. Upgrades include 12.3-inch infotainment, power liftgate, and a stabilizer disconnect mechanism for gnarly off-road moves. There are also extra dirt road driving modes thanks to multi-terrain select programming. Finally, the probably-one-year-only First Edition trades for round headlights, sundry badges, and accessories like rock rails and skid plates. Price? A heady $74,950. Those sums do not include destination and other fees.


For now, the Land Cruiser is only available with a hybrid powertrain under the iForce Max banner, belting out 326 horsepower and 465 lb-ft of torque. It is worth noting fraternal platform brother GX 550 has a twin-turbo V6 stuffed up its blocky nose though its output, at 349 horses and 479 torques, isn’t much different from the Cruiser’s 2.4L four-banger hybrid.


All trims get the Toyota Safety Sense 3.0 suite of nannies, including lane departure tools, pre-collision system, and dynamic radar cruise control. There is also the typical function found in rigs like these which operates like low-speed off-road cruise control. Approach and departure angles are 31 and 22 degrees, if you’re wondering.


The reshuffling of Land Cruiser’s place in the lineup certainly leaves room for the big three-row Sequoia at that end of the spectrum but can be argued to overlap the 4Runner ever so slightly in terms of mission and appearance if not price as the top rung TRD Pro trim has an MSRP of $55,170 – right where the Land Cruiser starts off. A new 4Runner is anticipated for 2025.


[Image: Toyota]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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  • 28-Cars-Later 28-Cars-Later on Feb 21, 2024

    So is this what the 4Runner is called now or is this a model above it?

  • Lorenzo Lorenzo on Feb 23, 2024

    Aw, that's just the base price. Toyota dealers aren't in the same class as BMW/Porsche upsellers, and the Toyota base is more complete, but nobody will be driving that model off the lot at that price.

  • ToolGuy This thing here is interesting.For example, I can select "Historical" and "EV stock" and "Cars" and "USA" and see how many BEVs and PHEVs were on U.S. roads from 2010 to 2023."EV stock share" is also interesting. Or perhaps you prefer "EV sales share".If you are in the U.S., whatever you do, do not select "World" in the 'Region' dropdown. It might blow your small insular mind. 😉
  • ToolGuy This podcast was pretty interesting. I listened to it this morning, and now I am commenting. Listened to the podcast, now commenting on the podcast. See how this works? LOL.
  • VoGhost If you want this to succeed, enlarge the battery and make the vehicle in Spartanburg so you buyers get the $7,500 discount.
  • Jeff Look at the the 65 and 66 Pontiacs some of the most beautiful and well made Pontiacs. 66 Olds Toronado and 67 Cadillac Eldorado were beautiful as well. Mercury had some really nice looking cars during the 60s as well. The 69 thru 72 Grand Prix were nice along with the first generation of Monte Carlo 70 thru 72. Midsize GM cars were nice as well.The 69s were still good but the cheapening started in 68. Even the 70s GMs were good but fit and finish took a dive especially the interiors with more plastics and more shared interiors.
  • Proud2BUnion I typically recommend that no matter what make or model you purchase used, just assure that is HAS a prior salvage/rebuilt title. Best "Bang for your buck"!
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