Off With His Head: Heritage Customs Shows an Open-Top Defender

Matthew Guy
by Matthew Guy

It’s an open secret that most of us here are fans of the new Defender. Comfortable, capable, and shod with boxy good looks, the off-roader checks many boxes on our list – except one: Wrangler- or Bronco-style open-air wheeling.


A custom shop in The Netherlands has changed that with a new creation called the Valiance.


Obviously based on the 2-door Defender 90, the Valiance concept features bespoke wheels, special paints, and unique exterior details – not the least of which is ditching the metal roof in favor of something a bit more comfortable. Far from a backyard Sawzall job, this conversion involves a semi-electric soft top, roll cage which conforms to FIA standards, snazzy new wheels, different upholstery (water resistant, perhaps), and the expected scattershot blast of badges and emblems.

The work is done in stages, starting with disassembly of the donor car and taking a host of measurements. Cutting into the Defender and adding reinforcements is the next step, prior to building any required metal work and the top itself. That’s all followed by paint and upholstery prior to running the thing through a battery of tests before delivery. 

This convertible roof is opened electrically by the switch of a button, after manually releasing the latches, explaining the “semi” part of its description. Heritage Customs holds no stock of Valiance Convertibles on site since each conversion is designed specifically to customer wishes and requests. Depending on spec, it can take upwards of 3 months to create one of these machines. We’ll argue the lump of gathered roof material at the back of this car when its top is lowered isn’t the most elegant of styles, but that’s the price of exclusivity. Besides, if it was good enough for some other cabrios in history, it’s good enough for the Valiance.


Price? Depends on yer tastes. According to Heritage Customs, prices are based on “indicative estimates and personal wishlist”, suggesting buyers are free to add custom touches beyond the decapitation. However, they do suggest that a convertible conversion could cost approximately 85,000 Euros plus tax, or roughly 93 grand in Freedom Bucks. In other words, if you ever see one on this side of the pond, a six-figure price tag is all but assured.


[Images: Heritage Customs]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Ajla Lol, this is so good. No more turbos, no more CVTs, more power, better delivery, more efficient. Unless it is priced way outside the norm this is a big winner. And I agree this makes certain manufacturers look embarrassing.
  • EBFlex Man it’s good to be proven right, yet again. Ford is a complete disaster and Fartley needs to go asap. Hes cancer just like Mulally. This push into EVs has completely ruined Ford. And their dictator like demands of the dealers has been extremely unreasonable. It’s nice to see manufacturers suffering greatly from diving head first into EVs.
  • Theflyersfan Good step one here Honda because the Civic is a strong seller. Now let's hear about your Prius Prime fighter plug in hybrid Civic. They fell behind - the Insight never tore up the sales charts - I'd expect markups and wait lists given we might have a hybrid here that could be somewhat fun to drive.
  • SCE to AUX Absurd."seven vehicles being planned for the United States by 2027"If that's the total number of vehicles shipped, then it makes sense.True statement: "French automakers seem to have a real knack for building innovative vehicles and totally misunderstanding the American market"
  • Jkross22 All in this lease is $810-840/month after tax. Not horrible but by no means is this a deal. It's also a 30k mile lease, meaning you'll likely be paying more at the end for the extra miles plus the $500 disposition fee. So it's about 30 grand for the 3 years. No gracias.
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