Attack on Titan: Nissan to Kill Its Truck Next Year

by Matthew Guy

Published: August 7th, 2023

attack on titan nissan to kill its truck next year

It would seem our musings – and the musings of many other outlets, to be fair – regarding the future of Nissan’s entry in the full-size pickup truck segment were right on the money. The company has confirmed they plan to wind down production of the Titan after this model year.

Nissan says copies of the Titan and Tiran XD will cease rolling off the production line about one year from now, at the end of next summer. Those of you who’ve been around this place for a spell know those types of timetables for dead cars walking can, and often are, moved up by weeks or even months. Witness the departed Jeep Cherokee as Exhibit A.

What will happen to the truck’s manufacturing facility in Mississippi? It’ll be retooled for – you guessed it – an electric vehicle. Scuttlebutt has them pegged as sedans, with one perhaps being called the Maxima and then whatever Infiniti chooses to call their version. At least ~~Dunderhead~~ Johan de Nysschen is no longer around to saddle everything with an infernal Q.

The post linked above highlights the Titan’s sales struggles in comparison to leaders in the segment, so we’ll spare you the copy pasta. It is worth observing the Titan name has been around for two decades, meaning the thing wasn’t exactly a flash in the pan. Nissan (and some dealers) committed significant resources to the model, though company priorities and distractions invariably meant it was many leagues less than what Ford was spending on the F-150, for example. Nissan’s infamously glacier-like design cycle (a trait extended to many of its products) didn’t help, especially in a segment that advances forward at breakneck speed.

Until then, the 2024 model is rolling with its recently announced pricing structure and a skiff of new trim options. Despite today’s topsy-turvy market, there stands a chance that anyone who doesn’t mind owning an orphaned nameplate could score something of a deal in the months ahead.

[Image: Nissan]

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#Nissan #Titan #PickupTrucks #4x4

Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

More by Matthew Guy

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3 of 39 comments

Ryan Knickerbocker on Aug 10, 2023

The Titan never did anything better than the Big 3 trucks. It's always been an "instead of".

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- Carson D on Aug 10, 2023
  
  When the Titan arrived, it was much more powerful than other half ton trucks. I had a number of customers who traded Detroit trucks on them, and they initially loved the Titans. It was when they towed their boats and discovered that all of that power came with single digit fuel economy under load that they decided to go back to the approximate nature of Silverados and F150s.
  
  1
Pete Zaitcev on Aug 11, 2023

I see you are a man of culture as well.

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28-Cars-Later "The automaker is aware of around 300 deliveries that might have come as a part of the dealer’s efforts, and audits revealed that there were more than 20 vehicles still on its lot that were reported sold."Not sure but it sounds as if they were selling the cars to themselves to collect either individual or the monthly shop incentive. Dealer do sell cars to themselves to make the monthly nut sometimes but I'm sure there is a limit in the fine print of the franchise agreement which 300 would exceed. The "wholesale" end of it is how I would get rid of them because there are only so many high dollar sales the UCM can make in a month (call them "demos", there are buyers who eat those up). The problem sounds like the morons seemed to keep all the "sales" on the lot and then sold at least 100 all at once in one deal which looks suspicious. Should have been unloading the "sold" inventory weekly in small chunks on the block (at nearly any price). Idiots. Probably could have stayed under the radar if done on a much smaller scale. Greed kills.
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