Lone Star Special: 2024 Jeep Gladiator Texas Trail

Matthew Guy
by Matthew Guy

Car companies have been building vehicle trims specifically for the Texan market for some spell, pandering to celebrating the Lone Star State with these special editions.

Few are more into this game than the various Stellantis brands, particularly Jeep and Ram which have had any number of these efforts over the years. Among them, off the top of my head, included the Ram Limited Longhorn Southfork of a few years ago and Ram 1500 Lone Star. Hey, everything is bigger in Texas, right?


This time around, the 2024 Gladiator Texas Trail shows up for duty with 32-inch mud-terrain tires, color-keyed trim and hardtop, steel rock rails, and hood decals specific to the trim. Alert readers will recognize many of these bits are shared with the recently announced Jeep Beach edition, released just in time for a Daytona party of the same name. Putting similar ingredients into the same blender, as it were.


Unlike the Beach, which is based off a Willys, the Texas Trail uses a Sport S as its base. This means the aforementioned tires, Command-Trac 4x4 part-time, two-speed transfer case, and a 2.72:1 low-range gear ratio. Under the hood is a 3.6L Pentastar V6 which may be old as time immemorial but is affordable to maintain and easy to repair (personal experience, here). The eight-speed automatic transmission is on board.


Other customers of the Sport S trim may be envious of those body colour fender flares and hardtop, though all models now get the dandy 12.3-inch infotainment touchscreen and associated revised interior. Seats are slightly different in the Texas Trail, amusingly including the presence of heaters which are not generally required whilst driving in Texas. Perhaps they’re for cold desert nights or drying yer butt after a spell of doors-off wheeling in damp conditions.


The 2024 Jeep Gladiator Texas Trail has a starting price of $48,090 plus $1,895 destination and is currently available for order in the state of Texas. Yee to the haw.


[Image: Jeep]


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Matthew Guy
Matthew Guy

Matthew buys, sells, fixes, & races cars. As a human index of auto & auction knowledge, he is fond of making money and offering loud opinions.

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  • Kwik_Shift_Pro4X Kwik_Shift_Pro4X on Mar 04, 2024

    How about a Border Storming Adventure Package?

  • Alan Alan on Mar 05, 2024

    The naming convention has little to do with this overpriced vehicle being sold in Texas. It's about perception, so someone in California can think he's a roughnut Texan driving a Texan branded Gladiatior.

  • Varezhka The biggest underlying issue of Mitsubishi Motors was that for most of its history the commercial vehicles division was where all the profit was being made, subsidizing the passenger vehicle division losses. Just like Isuzu.And because it was a runt of a giant conglomerate who mainly operated B2G and B2B, it never got the attention it needed to really succeed. So when Daimler came in early 2000s and took away the money making Mitsubishi-Fuso commercial division, it was screwed.Right now it's living off of its legacy user base in SE Asia, while its new parent Nissan is sucking away at its remaining engineering expertise in EV and kei cars. I'd love to see the upcoming US market Delica, so crossing fingers they will last that long.
  • ToolGuy A deep-dive of the TTAC Podcast Archives gleans some valuable insight here.
  • Tassos I heard the same clueless, bigoted BULLSHEET about the Chinese brands, 40 years ago about the Japanese Brands, and more recently about the Koreans.If the Japanese and the Koreans have succeeded in the US market, at the expense of losers such as Fiat, Alfa, Peugeot, and the Domestics,there is ZERO DOUBT in my mind, that if the Chinese want to succeed here, THEY WILL. No matter what one or two bigots do about it.PS try to distinguish between the hard working CHINESE PEOPLE and their GOVERNMENT once in your miserable lives.
  • 28-Cars-Later I guess Santa showed up with bales of cash for Mitsu this past Christmas.
  • Lou_BC I was looking at an extended warranty for my truck. The F&I guy was trying to sell me on the idea by telling me how his wife's Cadillac had 2 infotainment failures costing $4,600 dollars each and how it was very common in all of their products. These idiots can't build a reliable vehicle and they want me to trust them with the vehicle "taking over" for me.
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