Why Do Japanese Automakers Like Hydrogen Power?

Matt Posky
by Matt Posky

Honda, Suzuki, Kawasaki, and Yamaha have just collectively promised to develop a slew of hydrogen-reliant engines designed to power small vehicles. While this is supposed to encompass construction equipment, small boats, airborne drones, and even motorcycles, the scheme doesn’t seem to focus on automobiles. However, Japanese automakers have already been working on hydrogen fuel cell vehicles for years and Toyota Chairman Akio Toyoda has even been championing the development of hydrogen-burning motors for some of the brand's racing applications.

It’s largely counter to what the rest of the world is doing and begs the question of why Japan seems so intent on making hydrogen power work. What exactly makes the scheme so appealing to the island nation?


The Japanese government certainly plays a large role here and has been advocating for hydrogen power for years — much, in the same way, China, Europe, and (to a lesser extent) the United States have been pushing all-electric vehicles. In 2017, Japan became the first country in the world to release a national hydrogen strategy.


At the time, Honda had already released the Clarity to consumers, and it would be followed by Toyota’s Mirai. Nissan also expressed an interest in hydrogen technologies and stated it was actively developing FCEVs of its own. Meanwhile, the only brand outside of Japan that seemed to really care for the concept was Hyundai — which released the Nexo.


But it hasn’t been steady progress. Honda CEO Toshihiro Mibe even stated that, despite the company having worked so hard to develop hydrogen cars, he wondered how realistic it would be to see them ever become mainstream solutions for transportation. Of course, that was a few years ago and the industry’s messaging can turn on a dime.


This week, Honda, Suzuki, Kawasaki, and Yamaha released a joint statement saying they will form a research association called HySE (Hydrogen Small Engine) with Toyota on the periphery to take into account how the resulting tech might be adapted for larger vehicles. But the focus is not on hydrogen fuel cell vehicles that utilize electricity for propulsion, they’ll be developing internal combustion engines that burn hydrogen in lieu of gasoline — with the assumption benign that they’ll produce fewer carbon dioxide emissions.


That seems to be the new trend. Interest in creating EVs that haul around tanks of hydrogen is being supplanted by the notion that cars could simply burn hydrogen like we do gasoline.


But why bother at all when so many other manufacturers have deemed hydrogen too volatile to be safely utilized for combustion and too expensive to rationalize as a substitute for the large battery packs going into all-electric vehicles? No matter where hydrogen seems to be inserted into the process, it always seems like a big compromise.


Well, Japan sees EVs as needing to be heavily dependent upon nuclear power to maximize their environmental benefits. But the 2011 Fukushima nuclear disaster has the country rethinking its reliance on atomic energy. Batteries are likewise constructed from rare earth minerals the country doesn’t have in abundance. A major breakthrough in hydrogen production would allow the nation to become energy independent for the first time in modern history.

But such a breakthrough seems a long way off. Presently, the vast majority of hydrogen is produced using coal or natural gas as feedstocks. That makes it incredibly energy inefficient and results in a lot of extra pollution. Though the hope is that there will come future technologies allowing humanity to isolate the chemical element in clean, efficient ways.


Still, we’ve seen how renewable energy sources (similarly championed as green) have had trouble creating enough electricity. Europe, which dove into renewables harder than anybody, is suffering from a legitimate energy crisis right now with prices surpassing historic levels. Germany even had to pivot back toward coal for energy production after realizing there was no way to build enough wind and solar farms.


That’s not to say the above technologies should not be pursued. It’s wise for automakers to plan for all contingencies and they should not be mocked for thinking outside the box. But traditional energy sources remain the most reliable, even if they’ve yet to evolve to a point where there are no consequences.


Regardless, all opinions need to be taken with a grain of salt. Oil companies have a vested interest in your continued consumption of petroleum products and EV manufacturers don’t want you to consider the alternatives because that ultimately means fewer sales. It’s likewise true that what works in one market may not be feasible in another.


In the United States, it’s basically unthinkable to own a hydrogen-powered vehicle anywhere other than California because that’s basically the only state with enough fueling stations to allow for daily driving. But Japan is much smaller than the whole of the U.S. and the government offering billions of yen in subsidies to ensure my hydrogen stations are added will have a bigger impact there — even if overall demand remains lackluster.


Whether or not hydrogen turns out to be a legitimate energy source for the masses, everyone still seems curious about what the Japanese industry is doing. Toyota’s hydrogen racer seems to come with a power plant that’s directly comparable to traditional variants. The Corolla H2 rally prototype even uses a familiar layout and sounds pretty close to a standard engine. Though we’ve not seen it running many races since a fuel leak caused it to catch fire in March. Of course, these speed bumps are normal whenever you’re pushing technological boundaries.


Meanwhile, other Japanese manufacturers say they’ll be hard at work developing smaller applications. At the very least, it will be interesting to see what they churn out.


[Images: Tofudevil/Shutterstock; GELEFIN/Shutterstock]

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Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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  • ToolGuy ToolGuy on May 21, 2023

    Helium-3, baby!!

  • Chris Chris on Jan 09, 2024

    >Germany even had to pivot back toward coal for energy production after realizing there was no way to build enough wind and solar farms.


    That’s pretty misleading, they opened coal plants to replace the low-carbon nuclear power plants they shut down without a plan for what will replace them.

  • El scotto No rag-top, no rag-top(s) = not a prestigious car brand. Think it through. All of the high-end Germans and Lexus have rag-tops. Corvette is really its own brand.World-leading engines. AMG, M, S and well Lexus is third-world tough. GM makes one of the best V-8s in the world in Bowling Green. But nooooo, noooo, we're GM only Corvettes get Corvette engines. Balderdash! I say. Put Corvette engines in the top-tier Cadillacs. I know GM could make a world-class 3.5 liter V-6 but they don't or won't. In the interior everything that gets touched, including your butt, has to feel good. No exceptions.Some think that those who pay above MSRP and brag about it are idiots. Go the opposite direction, and offer an extended 10-year 100,000-mile factory warranty. At a reasonable price. That's Acura's current business model.
  • Carrera 2014 Toyota Corolla with 192,000 miles bought new. Oil changes every 5,000 miles, 1 coolant flush, and a bunch of air filters and in cabin air filters, and wipers. On my 4th set of tires.Original brake pads ( manual transmission), original spark plugs. Nothing else...it's a Toyota. Did most of oil changes either free at Toyota or myself. Also 3 batteries.2022 Acura TLX A-Spec AWD 13,000 miles now but bought new.Two oil changes...2006 Hyundai Elantra gifted from a colleague with 318,000 when I got it, and 335,000 now. It needed some TLC. A set of cheap Chinese tires ($275), AC compressor, evaporator, expansion valve package ( $290) , two TYC headlights $120, one battery ( $95), two oil changes, air filters, Denso alternator ( $185), coolant, and labor for AC job ( $200).
  • Mike-NB2 This is a mostly uninformed vote, but I'll go with the Mazda 3 too.I haven't driven a new Civic, so I can't say anything about it, but two weeks ago I had a 2023 Corolla as a rental. While I can understand why so many people buy these, I was surprised at how bad the CVT is. Many rentals I've driven have a CVT and while I know it has one and can tell, they aren't usually too bad. I'd never own a car with a CVT, but I can live with one as a rental. But the Corolla's CVT was terrible. It was like it screamed "CVT!" the whole time. On the highway with cruise control on, I could feel it adjusting to track the set speed. Passing on the highway (two-lane) was risky. The engine isn't under-powered, but the CVT makes it seem that way.A minor complaint is about the steering. It's waaaay over-assisted. At low speeds, it's like a 70s LTD with one-finger effort. Maybe that's deliberate though, given the Corolla's demographic.
  • Mike-NB2 2019 Ranger - 30,000 miles / 50,000 km. Nothing but oil changes. Original tires are being replaced a week from Wednesday. (Not all that mileage is on the original A/S tires. I put dedicated winter rims/tires on it every winter.)2024 - Golf R - 1700 miles / 2800 km. Not really broken in yet. Nothing but gas in the tank.
  • SaulTigh I've got a 2014 F150 with 87K on the clock and have spent exactly $4,180.77 in maintenance and repairs in that time. That's pretty hard to beat.Hard to say on my 2019 Mercedes, because I prepaid for three years of service (B,A,B) and am getting the last of those at the end of the month. Did just drop $1,700 on new Michelins for it at Tire Rack. Tires for the F150 late last year were under $700, so I'd say the Benz is roughly 2 to 3 times as pricy for anything over the Ford.I have the F150 serviced at a large independent shop, the Benz at the dealership.
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